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The brand’s flagship Scalp Serum reportedly sold out in two hours and earned the brand almost $40 million in revenue its first year.
Divi Scalp & Hair Health has expanded upon its partnership with Ulta Beauty as it enters over 500 Ulta Beauty at Target stores and online.
Founded in 2021 by influencer and entrepreneur Dani Austin after she experienced her own emotional hair loss journey, Divi first debuted its iconic Scalp Serum, which reportedly sold out in two hours and earned the brand almost $40 million in revenue its first year.
Following rapid growth and expansion over the past two years, Divi now offers a wide range of scalp-first products, including shampoos and conditioners to a new dry shampoo. As Divi enters its next stage of growth, the brand calls the latest launch into Ulta Beauty at Target a “true testament” to the brand’s trajectory and underscores its commitment to expanding its community.
Scalp Serum ($48-$137) is made with copper-tripeptide, caffeine and rosemary for fuller looking hair in six weeks;
Volumizing Shampoo ($32) is designed to cleanse and balance scalp and hair in thin, fine hair to help remove buildup while giving hair a boost of body;
Volumizing Conditioner ($32) is designed to hydrate, soften and protect hair from damage without weighing it down;
3-in-1 Leave-in Conditioner ($26) detangles, weightlessly hydrates and protects hair from heat up to 450°F; and
Dry Shampoo ($26) revives hair between washes without leaving heavy scalp-disrupting buildup behind.
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